Do you believe in value? I do. A beautiful piece of jewelry that is exquisitely crafted from noble materials has an intrinsic value, and I believe in ours.
The value of a Pharaoun design is real and timeless.
If for any reason you would like to return your Pharaoun piece to me, just ask, and I will purchase it from you for the full original purchase price, no questions asked.
That’s My Guarantee - Sergio.
Craftsmanship & Materials
Each Pharaoun piece is designed by me, Sergio, and handmade in my workshop of sterling silver with manmade cubic zirconia stones. My yellow gold, pink gold, and black rhodium pieces are additionally plated in 22 karat yellow gold, 18 karat rose gold, and black rhodium respectively.
If you have any additional questions about my design or creation process, please contact me directly here:
I try to ship out your pieces on the same day or next business day after you place your order.
Domestic packages in the US that qualify for free shipping are sent either First Class or Priority Mail through USPS. You should receive your Pharaoun pieces within 2 to 5 business days after placing your order. If you have a special event or would like me to ship yours overnight, please let me know, and I will do everything I can to get your ring to you on time.
International packages are sent using Global Priority Express through USPS. Time until delivery varies by country, but in my experience take between 3 and 30 days.
I want you to love your Pharaoun, so if it isn't perfect, please let me know, and I will exchange, replace or refund your order right away.
Returns are accepted on any design regardless of the purchase date, for your choice of either an exchange or a full refund.
When you are ready, please email me at firstname.lastname@example.org, so I can send out your new Pharaoun or refund you right away.
The Story of Sea Urchin
This design is a testament to how impactful my years underwater have been. I love the ocean, and if you do too, this might be the design for you.
The biggest influence in my sister’s art has always been nature, and the glorious sea urchin of our youth and of Earnst Haeckel’s prints is central to our pantheon.
There is something divine about the intricate skeleton of a sea urchin. It has a natural geometry, a royal shape, and it begs to be touched. Who would have thought that this beauty was what you would find underneath a sea urchin’s protective spines?
What are you hiding under your protective spines?
I think sea urchins are beautiful, but I also love to eat them. My local sea urchins have not yet been discovered by the Japanese, so we have no idea how they should be served, but the rest of the world seems to know exactly what makes a sea urchin special. In my twenties I went as far north as Rebun-shi in Hokkaido to eat uni, and I’ve harvested my own achinos near Folegandros, but some of the best sea urchin I’ve ever eaten was at Nobu in San Diego. I hope you have a chance to eat some soon too. It’s always worth it.
My Favorite Parts of this Design
A miniature sculpture, this design is spectacular. Its tactile, its fun, it can be worn to a gala or to the beach, and every time you wear it, you will get compliments. You'll find yourself touching it, fiddling, enjoying it.
Even though the inspiration for this design comes directly from nature, I tried to abstract the design to make it iconic. I think there is a tremendous amount of beauty that can be captured with just gold and stones, and even my friends who have never seen a sea urchin skeleton love this design.
The meaning behind these earrings makes them fun to wear, and the depth and proportion bring an elegance that will make you smile.
Frequently paired with
To Honor Sarah
I lost my wife Sarah to metastatic breast cancer in 2017, and I created Pharaoun to honor her memory by honoring the women in my life.
Sarah taught me about joy, romantic love, and how wonderful our relationships with our children can be. She taught me so much, and I’m still learning from her. One of her biggest lessons inspired the Pink Key Society.
Sarah’s natural elegance, her smile, and her love of people and life was contagious. She made everyone feel incredible, loved, and happy. I am so blessed that she was my partner for ten years, and she is a large part of my heart.
She is the woman that inspires every design, and I dedicate Pharaoun to her.
Your Pharaoun should remind you of your favorite version of yourself.
"What I find is that in the chaos of every day, women forget themselves, their strength, their beauty, and their independence.
I want my designs to inspire women to be their favorite version of themselves, and that starts with you honoring yourself."
- Sergio Andrés Mendoza, Designer
In February 2020, at my first JCK jewelry show ever, I was blessed to win the main design award with my Chakra Mandala.
In May 2020, my design won two more awards from INSTORE for best ring and best silver jewelry.
In 2021, I won more awards for my Bonbon collection.
In 2023, I won another award for my Starfish Totem.
I am so grateful for the recognition and support these awards symbolize, and I promise to keep creating designs that inspire you. Thank you. Sergio.
Sergio Andrés' Personal Style
Jewelry has always been a part of my life, but it wasn’t until my wife died from metastatic breast cancer that I started designing for the women in my life.
It has been an amazing ride. I have met thousands of women, and created a mission, for women to see themselves the way I see them, to create a world where they honor themselves. My specialty has become cocktail rings, statement pieces that a woman chooses for herself, that I hope remind her of her favorite version of herself.
At the same time, I have always purchased vintage jewelry, both brooches and cufflinks, and I soon found myself adapting my designs to the types of pieces that I would like to wear myself.