The Story of Anaïs for Breast Cancer
I don't want to lose anyone else
My daughter Anaïs’ favorite rings are always rosado, and this pink version of Herculaneum is named after her.
I come from a long line of fantastically beautiful women, but in general, they have been so naturally blessed, that they did not need to be very feminine. I overreacted, and married the most feminine woman I could find, and was blessed to have a daughter that is also very feminine. My grandmother Ita says that a woman’s femininity is her greatest power. I don’t know if that is true, but I think it is definitely worth considering. My grandmother’s advice is always very good.
Pink also happens to be the rallying color for the war against breast cancer. My wife Sarah died from metastatic breast cancer, and I do not want my daughter to die. This design is my daughter Anaïs’ favorite color, but it also captures my hope that we can prevent all of our daughters from dying from this terrible disease.
100% to BCRF all year long
I am donating 100% of the purchase price of my Anaïs Collection to the Breast Cancer Research Foundation. I need to. I am scared, and want to be optimistic about my daughter’s future health.
100% of your purchase will be donated to BCRF, so I am personally donating all of the costs for your Anaïs piece to match your generosity.
To Honor Sarah
I lost my wife Sarah to metastatic breast cancer in 2017, and I created Pharaoun to honor her memory by honoring the women in my life.
Sarah taught me about joy, romantic love, and how wonderful our relationships with our children can be. She taught me so much, and I’m still learning from her. One of her biggest lessons inspired the Pink Key Society.
Sarah’s natural elegance, her smile, and her love of people and life was contagious. She made everyone feel incredible, loved, and happy. I am so blessed that she was my partner for ten years, and she is a large part of my heart.
She is the woman that inspires every design, and I dedicate Pharaoun to her.
Your Pharaoun should remind you of your favorite version of yourself.
"What I find is that in the chaos of every day, women forget themselves, their strength, their beauty, and their independence.
I want my designs to inspire women to be their favorite version of themselves, and that starts with you honoring yourself."
- Sergio Andrés Mendoza, Designer
Award-Winning Designs
In February 2020, at my first JCK jewelry show ever, I was blessed to win the main design award with my Chakra Mandala.
In May 2020, my design won two more awards from INSTORE for best ring and best silver jewelry.
In 2021, I won more awards for my Bonbon collection.
In 2023, I won another award for my Starfish Totem.
I am so grateful for the recognition and support these awards symbolize, and I promise to keep creating designs that inspire you. Thank you. Sergio.
Sergio Andrés' Personal Style
Jewelry has always been a part of my life, but it wasn’t until my wife died from metastatic breast cancer that I started designing for the women in my life.
It has been an amazing ride. I have met thousands of women, and created a mission, for women to see themselves the way I see them, to create a world where they honor themselves. My specialty has become cocktail rings, statement pieces that a woman chooses for herself, that I hope remind her of her favorite version of herself.
At the same time, I have always purchased vintage jewelry, both brooches and cufflinks, and I soon found myself adapting my designs to the types of pieces that I would like to wear myself.