Do you believe in value? I do. A beautiful piece of jewelry that is exquisitely crafted from noble materials has an intrinsic value, and I believe in ours.
The value of a Pharaoun design is real and timeless.
If for any reason you would like to return your Pharaoun piece to me, just ask, and I will purchase it from you for the full original purchase price, no questions asked.
That’s My Guarantee - Sergio.
Craftsmanship & Materials
Each Pharaoun piece is designed by me, Sergio, and handmade in my workshop of sterling silver with manmade cubic zirconia stones. My yellow gold, pink gold, and black rhodium pieces are additionally plated in 22 karat yellow gold, 18 karat rose gold, and black rhodium respectively.
If you have any additional questions about my design or creation process, please contact me directly here:
I try to ship out your pieces on the same day or next business day after you place your order.
Domestic packages in the US that qualify for free shipping are sent either First Class or Priority Mail through USPS. You should receive your Pharaoun pieces within 2 to 5 business days after placing your order. If you have a special event or would like me to ship yours overnight, please let me know, and I will do everything I can to get your ring to you on time.
International packages are sent using Global Priority Express through USPS. Time until delivery varies by country, but in my experience take between 3 and 30 days.
I want you to love your Pharaoun, so if it isn't perfect, please let me know, and I will exchange, replace or refund your order right away.
Returns are accepted on any design regardless of the purchase date, for your choice of either an exchange or a full refund.
When you are ready, please email me at email@example.com, so I can send out your new Pharaoun or refund you right away.
The Story of Starfish
I grew up on Key Biscayne, an island near Miami, with my head under the water, enchanted by the extreme beauty of sea life. At home, my library was dedicated to learning about these incredible animals, and the uniqueness of the starfish always stuck with me.
Even though they spend most of their time flat on the bottom, they are radially symmetric, can move in any direction, and are the consummate multitasker with each of their five arms. Better yet, if they get in trouble and one of those arms is damaged, it regenerates naturally, and finds its place once more.
I've never thought of myself as a multi-tasker, but I do see that as a strength in many of the women around me.
My intention with my totems is to elevate your relationship with the jewels you wear. To me, a totem is a sculptural representation that seeks to capture, embody, and inspire the characteristics of an animal or force of nature.
I want my totems to be a source of power for you, and border on the sacred part of your life, as a part of our aspirations and altars, a reminder of strength and beauty.
My Favorite Parts of this Design
The truth is, I designed my Starfish to push the boundaries of my design. I had been in love with my Bonbon design, and I wanted to create something even more complex, more perfect, so that I could fall in love again.
My Bonbon design is a complex geometry of reverse-set stones. It was my first design with reverse-set stones, and I love the unfamiliarity of this setting, and the marvelous ways that the upside-down facets reflect light. I wanted to explore what it would be like to use reverse-set stones next to right-side-up partners.
I also realized that my Bonbon design had 3-part symmetry, it was a complex geometry that could be divided into 3 parts. I love math, and I wanted to explore the next prime number for symmetry, so I wanted to see what a design with 5-part symmetry would look like.
This design decision really made it clear that I could explore the starfish as inspiration, and I even knew that I could use the reverse-set stones to represent the characteristic bumpiness of my favorite starfish, Oreaster reticulatus, commonly known as the red cushion sea star.
The third challenge was that while I love how I "hide" stones on the underside of my designs (as a silent reminder of your power, independence, and beauty), I thought it would be interesting to include a sort of peak-a-boo of these hidden stones, and give the world a hint of what lied beneath.
This ended up being fortuitous, because one of the defining characteristics of my favorite starfish are the upturned ends to each arm, which immediately marked them as the perfect place to pursue this goal.
My Starfish pushed all of the limits of my design, and I hope you love it as much as I do.
Frequently paired with
To Honor Sarah
I lost my wife Sarah to metastatic breast cancer in 2017, and I created Pharaoun to honor her memory by honoring the women in my life.
Sarah taught me about joy, romantic love, and how wonderful our relationships with our children can be. She taught me so much, and I’m still learning from her. One of her biggest lessons inspired the Pink Key Society.
Sarah’s natural elegance, her smile, and her love of people and life was contagious. She made everyone feel incredible, loved, and happy. I am so blessed that she was my partner for ten years, and she is a large part of my heart.
She is the woman that inspires every design, and I dedicate Pharaoun to her.
Your Pharaoun should remind you of your favorite version of yourself.
"What I find is that in the chaos of every day, women forget themselves, their strength, their beauty, and their independence.
I want my designs to inspire women to be their favorite version of themselves, and that starts with you honoring yourself."
- Sergio Andrés Mendoza, Designer
In February 2020, at my first JCK jewelry show ever, I was blessed to win the main design award with my Chakra Mandala.
In May 2020, my design won two more awards from INSTORE for best ring and best silver jewelry.
In 2021, I won more awards for my Bonbon collection.
In 2023, I won another award for my Starfish Totem.
I am so grateful for the recognition and support these awards symbolize, and I promise to keep creating designs that inspire you. Thank you. Sergio.
Sergio Andrés' Personal Style
Jewelry has always been a part of my life, but it wasn’t until my wife died from metastatic breast cancer that I started designing for the women in my life.
It has been an amazing ride. I have met thousands of women, and created a mission, for women to see themselves the way I see them, to create a world where they honor themselves. My specialty has become cocktail rings, statement pieces that a woman chooses for herself, that I hope remind her of her favorite version of herself.
At the same time, I have always purchased vintage jewelry, both brooches and cufflinks, and I soon found myself adapting my designs to the types of pieces that I would like to wear myself.