To Honor Sarah
I lost my wife Sarah to metastatic breast cancer in 2017, and I created Pharaoun to honor her memory by honoring the women in my life.
Sarah taught me about joy, romantic love, and how wonderful our relationships with our children can be. She taught me so much, and I’m still learning from her. One of her biggest lessons inspired the Pink Key Society.
Sarah’s natural elegance, her smile, and her love of people and life was contagious. She made everyone feel incredible, loved, and happy. I am so blessed that she was my partner for ten years, and she is a large part of my heart.
She is the woman that inspires every design, and I dedicate Pharaoun to her.
Your Pharaoun should remind you of your favorite version of yourself.
"What I find is that in the chaos of every day, women forget themselves, their strength, their beauty, and their independence.
I want my designs to inspire women to be their favorite version of themselves, and that starts with you honoring yourself."
- Sergio Andrés Mendoza, Designer
Sergio Andrés' Personal Style
Jewelry has always been a part of my life, but it wasn’t until my wife died from metastatic breast cancer that I started designing for the women in my life.
It has been an amazing ride. I have met thousands of women, and created a mission, for women to see themselves the way I see them, to create a world where they honor themselves. My specialty has become cocktail rings, statement pieces that a woman chooses for herself, that I hope remind her of her favorite version of herself.
At the same time, I have always purchased vintage jewelry, both brooches and cufflinks, and I soon found myself adapting my designs to the types of pieces that I would like to wear myself.